End-of-life planning is often associated with older adults, accumulated wealth, and formal legal processes. For Millennials and Gen Z, the topic is rarely top of mind. As younger generations begin to acquire assets and manage increasingly digital lives, we explored whether legacy planning feels relevant to them at this stage of life. Our team partnered with an early-stage startup exploring modern approaches to end-of-life planning. The goal was to explore how younger users pe

A case study of a nonprofit organization for girls' advocacy, social media user engagement, and media practices. Introduction How often do you find yourself browsing social media and encounter an ad or a YouTube post about a nonprofit organization? How engaged were you with the video? What emotions did those videos evoke? Were there any videos or content that inspired you to engage more with that nonprofit organization?  A nonprofit girls’ organization was curious about these

Clip art taken from GMAT Buddy Introduction In Fall 2025, Brilliant Test Prep , an education test prep platform, needed our user experience (UX) research to understand how the company could prepare and support students through their GMAT test journey. Methodology To understand current pain points GMAT test-takers face, we focused on identifying costs, conceptual explanations in study materials, and where students should begin. We met on a weekly basis via Zoom and maintained

By Lexi Watkins, Jack Bilello, Megan Kight, Ian Robinson & Alison Tu Background In the summer of 2023, our team conducted a study...