Clip art taken from GMAT Buddy Introduction In Fall 2025, Brilliant Test Prep , an education test prep platform, needed our user experience (UX) research to understand how the company could prepare and support students through their GMAT test journey. Methodology To understand current pain points GMAT test-takers face, we focused on identifying costs, conceptual explanations in study materials, and where students should begin. We met on a weekly basis via Zoom and maintained

By Lexi Watkins, Jack Bilello, Megan Kight, Ian Robinson & Alison Tu Background In the summer of 2023, our team conducted a study...

By Kelsey Villacorte As a Lead UX researcher at the Games and Interactive Technology Lab at CGU, I led a team of 6 researchers...

By Rosy Darla and Ruby Wang In today's digital age, educational applications have become increasingly popular to supplement traditional...